Back in the early 1990’s Mercedes Benz suffered when they launched the new S-Class, a car developed in the gung ho years of the late eighties when excess, yuppies and status symbols were in vogue. But by the time it hit the showroom floors Europe was being thrown into recession, the environment had become the big issue and gas guzzling luxury cars were seen as ‘so last year’. Mercedes Benz weathered the storm but they must have been disappointed that the new model didn’t do better.
Next year sees the largest number of new models ever entering the market. Whilst 2005 saw around 60 new models launched, over one a week, 2006 will see twice that number hitting the showrooms.
But there must be some nervous sales Directors sat around the boardrooms of the UK car companies at the moment as the signs of economic slow down become more obvious. Which new models are hit and which are a miss is never easy to predict but one thing is for sure, if you fancy a new SUV then 2006 could be the time to buy one.
With no less than 25 new models available the SUV segment looks set to become ultra competitive. The big news comes late in the year with the introduction of the new Land Rover Freelander, which hopes to mirror the success of the latest Range Rover and Discovery models. Other significant offerings come in the form of the new Toyota RAV4 and BMW X5 which are sure to steal sales from buyers previously intent on buying more traditional saloon car offerings.
With so many new models its inevitable that their will be some winners and losers and we can expect to see the car companies getting pretty aggressive on price and equipment levels if the cars start to stick in the show rooms.
If like many people you have never owned a new car in your life, then maybe 2006 will be the year to strike that deal of a lifetime on some shiny new metal.