The new Ford B-Max offers customers a smarter and more versatile compact car. It is packed full of ingenious features including the unique door concept to the powerful SYNC voice control system.
The Ford Easy Access Door System was developed following an innovation project in which engineers “went undercover” to observe drivers in their daily routine, going shopping or picking up their children from school to understand exactly what customers wanted in a compact car. The B-MAX’s twin sliding rear doors also make access easier in crowded streets or narrow parking bays. The front and rear doors can be opened completely independently, so the front or rear cabin can be accessed as required.
SYNC is an advanced voice control, device integration and connectivity interface. It enables users to connect mobile phones and music players by Bluetooth or USB, make hands-free telephone calls, and control music and other functions using voice commands. SYNC also enables the B-MAX to offer the innovative new Emergency Assistance feature which is designed to assist the occupants to call the local emergency services operator in the event of an accident. Emergency Assistance won the “Best Mobile Innovation for Automotive, Transport or Utilities” category at the 2012 Global Mobile Awards, Barcelona.