The Lagonda is currently only at concept stage but it doesn't really have the look of a typical Aston with the overall styling designed to move the company away from Aston's low-slung sports cars image.
Aston Martin has big hopes for the Lagonda, and is hoping for the vehicle to be a springboard for the company to expand into around 100 new global territories such as the Middle East, South America, Russia, India and China and other emerging markets. By rejuvenating the Lagonda brand, it allows Aston to launch cars that would otherwise be considered to lie outside its traditional sporting realm. ‘An Aston Martin is an authentic, pure sports car,’ said Aston Boss Dr Ulrich Bez, ‘but Lagonda is something else, instilling the spirit of travel, adventure and style into a single, formidable package. An Aston Martin demands to be driven. A Lagonda demands a destination.’
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