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Audi to release new A5 Sportback

The ever busy Audi release yet another take on one of its models.

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Following Audi’s release of the Audi A5, and the company seemingly attempting to release a new car into every market the Audi A5 Sportback is set to be launched. On sale in October 2009 the Audi A5 Sportback is set to find its place in the small executive car market, a market somewhat sparse of competition since SAAB abandoned their hold of the market with the SAAB 9-3.

The Audi A5 Sportback a cross between the ever popular Audi A4 and the pretty Audi A5 with a hatchback will be offered to the UK market with a choice of four different power plants; 206bhp 2.0-litre four-cylinder turbo (set to be the fans favorite) and 260bhp 3.2-litre V6 petrol engines, and 167bhp 2.0-litre four-cylinder and 235bhp 3.0-litre V6 turbodiesels. With the SE S Line trim levels and you have a 10 model line-up priced from £25,440 to £36,220, which equates to a premium of some £500 over a comparable A4.

Aesthetically pleasing and daring to enter the premium market with a hatchback, something which the choice dealers often turn their noses up at the Audi A5 Sportback will appeal to the individual looking for improved practicality of the Audi A4 saloon with styling of an Audi A5 coupé twinned with the increasingly vogue tailgate. The Sportback does indeed have nearly as much load space inside as the Audi A4 Avant with a 480-litre load volume that can be extended up to 980 litres by lowering the rear seat backs. This is helped in part by a body that’s extended by 8cm over the estate car. The four-door design provides more convenient access to the rear seats compared to the Audi A5 coupe, however at first glance the rear doors give the impression of being rather small however leg room is directly comparable to the Audi A4 with only 5mm lost in the Audi A5 Sportback’s head room.

The question then is how the market will react to the premium executive hatchback, will the consumer warm to the new/old model concept, or will Audi simply cannibalise its own market by merely taking customers away from its current model range.

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