Autotrader.co.uk was the first large consumer website for cars in the UK, with it’s traditional classified format proving an instant success. With the rapid growth of the internet as a medium for buying cars, more and more sites have sprung up with similar offerings.
The TV advert shows the keyword search, which allows users to put in a keyword(s) and show matching results. Whilst not ground-breaking, this together with the new version of the website due soon should help keep the Autotrader.co.uk as the leading used car classified site.
New car buyers have more choice, with the likes of Fifth Gear, What Car and Motoring.co.uk having large choices of both new cars and car reviews in a web 2.0 format. And with Ebay Motors in the U.S. looking at a partnership with GM, there could be more choice online very soon.
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