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Baby Aston Martin is no joke

A new car designed by Aston Martin based on the tiny Toyota iQ looks set to up the stakes in luxury accessories.

By Terry Hogan
Jun 30, 2009
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A new car designed by Aston Martin based on the tiny Toyota iQ looks set to up the stakes in luxury accessories. If you are not content with your Bentley Continental GT, and the associated Breitling watch, you can go one step further by buying a new Aston and forking out an estimated £20k for an additional 4 seater supermini!

Space in the Toyota iQ is limited, but four adults can sit in reasonable ‘comfort’. The ‘Cygnet’ as the car has been called, should help to ease the stress of city driving with a luxury interior, air conditioning and some bespoke touches, but most importantly, the right badge.

The model is far from a production car, with the press images still based on an unfinished mould, but the car looks fantastic, if a little surprising.

Perhaps we will see further collaborations from other manufacturers. What would a Mini with a Rolls Royce Phantom Drophead front end look like?

This is all part of a growing trend among manufacturers to include high-priced small cars in their range. Audi are planning a mini rival in the new A1, and Ford and Toyota have launched the Fiesta and iQ at a premium price recently, allowing a sensible profit margin for a quality product, rather than a bargain basement price point.

The new Fiesta is the top selling car this year in the UK, so it is obviously working for Ford.

Find a new Supermini now.
More On This Car
Take one for a spin or order a brochure
Request a ASTON MARTIN brochure
Request a ASTON MARTIN test drive
By Terry Hogan
Jun 30, 2009
Why not leave a comment?
See All | Add a Comment