The BMW Group achieved its best-ever February sales result. A total of 239,800 vehicles have been delivered to customers since the start of the year which is an increase of +10.5% compared with the same period last year. The Mini brand reported another excellent month, with 20,020 Mini cars delivered worldwide, an increase of +24.8% over February 2011. The Mini Countryman contributed to over one third of Mini’s sales in the first two months with retail climbing to 12,388 cars, an increase of +61.2% compared to the same period last year.
Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing said “the success of the Mini Countryman is testimony to Mini’s ability to venture into new segments. We are thrilled to announce that the Mini Clubvan, which we unveiled at the Geneva Auto Salon, will become a new member of the family in the second half of 2012”.
Mr Robertson added “the new BMW 3 Series, which was launched worldwide in mid-February, will play an important role in driving further growth for the BMW Group. It has had an excellent start, with incoming orders exceeding our expectations. Additional new models such as the luxurious BMW 6 Series Gran Coupe will also provide for further impetus in the second half of the year.”