Chevrolet has pledged to donate 1.5 million One World Futbols over three years. The One World Futbol Project is an organisation focused on nurturing the playing of football by young people in impoverished regions. Chevrolet is One World Futbol Project’s first corporate sponsor and through its partnership the ‘virtually indestructible’ footballs will reach young people in war stricken zones, refugee camps, disaster areas and other disadvantaged communities.
General Motors Global Chief Marketing Officer Joel Ewanick said “the One World Futbol Project celebrates a primary value that is very close to Chevrolet, that football can touch lives and bring positive change throughout the world. We’re excited to support the One World Futbol Project’s mission to rally millions throughout the world to join in this effort and create a global movement for the good of the game and people who are passionate about it.”
Chevrolet’s support is part of a companywide global football initiative that includes sponsorship of Barclays Premier League giants Manchester United. United’s Chief Executive and Chairman of the Manchester United Foundation, David Gill said “in Chevrolet we have a partner that has shown a passion and true appreciation of football’s power to effect positive change. Inspiring young people through education and activity stands at the heart of our Manchester United Foundation and we wholeheartedly endorse Chevrolet’s initiative with the One World Futbol Project.”