Menu
Join Create Your Garage or Sign in

Confused.com offer new cars ‘free’

Online car insurance giant confused.com is offering consumers who buy car insurance the chance to win one of eight cars in a competition that stretches over 8 weeks

Online car insurance giant confused.com is offering consumers who buy car insurance the chance to win one of eight cars in a competition that stretches over 8 weeks.

Confused.com is one of the largest online comparison sites, along with Moneysupermarket.com, Gocompare and the Meerkat-loving Comparethemarket.com.

Competition is fierce amongst these sites with Confused spending 70% of its turnover on marketing activities, principally TV advertising and Pay Per Click activity on search engines, according to CEO Carlton Hood.

Mr Hood said: “Advertising spend on television takes away market share. We are now in a war of attrition and he who shouts loudest stands out.”

He said that Confused, which has a workforce of 150 – a rise of 60 over the past year – had worked at reinventing itself over the past 18 months.

Having benefited from the high-profit “golden age” of the industry, Mr Hood said that Confused – having created the model and delivered results – had ceased to be inventive.

The new ‘free car’ marketing message might seem expensive, but with a £50 million pound marketing budget not unusual for price comparison sites, if it works it will be money well spent for Confused.

Visit confused.com for your chance to win a free car