Dacia, Europe’s fastest growing automotive brand for the last eight years, has chosen this year’s Goodwood Festival of Speed as the UK launch pad for its Duster SUV range. Considerable interest is expected as the ‘shockingly affordable’ price will be revealed.
Dacia will launch two cars; the Qashqai-sized Duster, which will be built in India, and the Sandero, a Fiesta-rivalling five-door hatchback. The Duster is set to wow buyers with chunky and unpretentious styling, impressive and versatile interior space, peerless build quality and unbeatable value-for-money. The two new Dacia’s will be sold in specific areas of every Renault showroom on a basis of ‘value but no haggling’. This principle which has been used in every region where Dacia has been introduced across Europe which means extremely low list prices but no discounts, even for fleet buyers who are purchasing in bulk.
Customers will be able to pre-order the Dacia Duster with just a £100 deposit to ensure they are one of the first to receive theirs when deliveries commence in January 2013. Promoting its imminent UK launch, as well as celebrating its recent success in the Rallye des Gazelles and impressive 20% Moroccan market share, Dacia has launched a competition to win a brand new Duster, plus a five-night stay in a Moroccan riad.