Machargs Mazda on South Street in Glasgow has launched one of the UK’s first social network ecommerce opportunities in the UK through its participation in the launch of Facebook Deals and points to the future of social media and retailing and is the only car dealership in Scotland to be part of this exciting new development.
Machargs Mazda is offering a 20 percent discount on all new Mazda MX-5s and the chance to win a Mazda MX-5 Miyako special edition for five months through Facebook Deals, part of Facebook Places.
Mazda is one of the launch brands offering discounts through Facebook Deals for customers who ‘check-in’ at locations around the UK.
Along with Machargs Mazda, the Mazda deal can be found at a further four dealerships around the UK between January 31st and March 7th 2011
To be eligible for the 20 percent discount on a new Mazda MX-5 the customer checks-in on Facebook at one of the five Mazda dealerships via the most recent version of the Facebook app or your Smartphone at www.facebook.com, ‘claims the deal’ and presents their deal voucher, via their mobile phone, to the salesperson. The same check-in process applies for the competition, but then the customer must enter their details into the data pod in the dealership. The five competition winners will be drawn at random at the end of the competition period.
“Social media has always been about communicating to as wide a range of people as you want, but until now has not given any commercial benefits to consumers,” commented Andrew Marshall, franchise manager at Machargs Mazda.
“Facebook Deals recognises the consumer’s appetite for a deal and brings a real financial benefit to social media use. Just by being one of Facebook’s 26 million UK users you are suddenly entitled to some fantastic offers and 20 percent off Mazda’s iconic sports car, a deal you cannot get anywhere else.”
Marshall concluded: “This demonstrates the power and future for retailing and social media, bringing greater benefit and functionality to Facebook and a great deal for those with a Facebook account.”
Finding deals in Glasgow is easy. Using your mobile browser on www.facebook.com or the latest version of the Facebook app, open "Places" and then click "Check In." A list of Nearby Places will appear and a yellow ticket will show next to Places that are offering deals.
Further information on the Machargs Mazda deal can also be found on at www.arnoldclark.com/mazda/facebook. To find out more about the Mazda MX-5 Miyako special edition, the rest of the Mazda range, or to arrange a test drive, please call Machargs Mazda on 0141 435 5555 or visit the showroom on South Street, Glasgow.