Motor enthusiasts can get their hands on the new Fiat 500 model for under £8,000 when it goes on sale in the UK this January.
For £7,900, people can take the new vehicle out of dealerships and onto the road with a choice of three engines and three different trims - ensuring a differing experience for each driver.
According to Elena Bernardelli, marketing director at Fiat Group Automobiles UK, the affordability of the vehicle offers a great opportunity.
She said: "We wanted to create a classless car for everyone … and with this pricing structure I believe we have introduced a model to the UK that will be within the reach of a wide range of customers."
Last month, artist Tracey Emin sold a specially-designed Fiat 500 for £42,000 at a charity auction.
The proceeds from the I Told You Not To work will go to PEAS - a charity raising money for school libraries in Uganda.