More than 220,000 Ford cars equipped with the Adjustable Speed Limiter were sold last year, outstripping other driver assistance features in the Ford range. In the UK alone, 20% of customers enjoyed the benefits of the speed limiter device.
Ford’s Adjustable Speed Limiter enables drivers to set a maximum speed in order to reduce the risk of speeding fines or bans through inadvertently exceeding the legal limit. Dr Torsten Wey, technology supervisor, Ford of Europe said “at the press of a button this technology helps you to limit the speed of your vehicle; it only takes a momentary lapse of concentration to exceed the speed limit which is why the Ford Adjustable Speed Limiter technology gives drivers so much peace of mind.”
One in five motorists in the UK alone has been caught by safety cameras since 1996. During 2008 and 2009, UK safety cameras generated £87 million in fines. Dr Wey said “adjustable Speed Limiter is now available on the majority of cars we produce and the demand proves just how valued it is. If you set a maximum speed you don’t have to constantly look at the speedometer.”