Official figures released by the Society of Motor Manufacturers and Traders (SMMT) show that Ford was overall car sales leader in October and for the year to date. The Ford Fiesta continues as the UK best seller in October and for the year to date. The Ford Fiesta was awarded Auto Express Car of the Year, with excellent fuel economy, low CO2 emissions, cheap road tax and lower insurance costs. Other Fords with record retail sales include the Ford Transit and the Ford Fiesta Van which lead their market segments.
Nigel Sharp, managing director Ford of Britain, said "our UK market leadership is supported by a strengthening in retail sales that accurately reflects the customer appeal of our best ever vehicle range, now including the all-new Ford C-MAX and Grand C-MAX and the significantly freshened Ford Mondeo. Our disciplined approach to the market is supported by a clear pricing and communications strategy that is helping to further build the positive perception of the blue oval brand.”