Professional taxi drivers in London will be swapping their cars for the Nissan LEAF electric car this weekend and offering free ‘taxi’ rides. Prospective passengers have to send a ‘Tweet’ that incorporates hashtag #6XCHEAPER and their chosen destination to grab a free ride.
The use of Twitter is an integral part of Nissan’s ambitious campaign, ‘The Big Turn On’, which is spreading the EV message via social media channels and aimed to get one million consumers switched onto electric driving, in just 100 days. The 1 million ‘turn ons’ target was achieved on the 20th June, 18 days ahead of the original target.
Nissan is using the activity to gather customer feedback on a potential taxi of the future, a trip from central London to Heathrow Airport, for example, would cost the Nissan LEAF driver a mere 28 pence in electricity whereas the driver of a petrol-powered car would be forking out £1.68 in fuel. A trip to Oxford at approximately 60 miles, well within the car’s range would cost the Nissan LEAF driver less than £1 in fuel, but would cost the driver of a conventional car almost £6.
All Tweets sent with the ‘#6XCHEAPER’ hashtag will be monitored and winners of the free rides chosen at random to avoid queues. Each journey will be logged and passengers shown just how much they would save in fuel costs by going electric.