The Jaguar XJ has won Automobiles magazines 2010 ‘All Star Award’ for its part in reinvigorating the premium British brand. The award was accepted by top executives from Jaguar at the North American International Auto Show in Detroit. This latest accolade means the Jaguar's flagship XJ has won more than 20 international awards since it was launched last year.
The new Jaguar XJ reveals a much more sporting look, the rear end with slightly raked tail lights and minimalist detailing. There are three engines available with four trim levels. The range starts with the 3.0 litre V6 petrol engine which generates 238 bhp and returns 40.1 mpg. The next step is the Premium Luxury followed by the Portfolio both of which can be specified with a 5.0 litre V8 petrol engine. Top of the range is a supercharged version of the V8 which generates 470bhp which is only available in sport trim. With its lightweight aluminum architecture, the Jaguar XJ is the most efficient luxury car in its class. It has attained a 29 percent segment share during its first six months on sale, establishing itself as the British car of choice with customers ranging from company CEOs to high-end hotel chains.
This latest trophy marks the third consecutive year a Jaguar has received the honour. The Jaguar XF was an ‘Automobile All-Star’ for 2009 and 2010, but this year the Jaguar XJ stood out among all 271 new automobiles in the United States that were eligible for the award.