Kia has been named ‘Best Car Manufacturer 2012’ at Which? Annual awards. The company was praised for its ‘superb new range of cars’ as well as the brands excellent value for money and ‘industry leading’ seven year warranty. Presenting the award, Which? Chief Executive, Peter Vicary-Smith said “this is the first time Kia has made the short-list and to walk off with the title is a significant achievement.”
Kia Motors (UK) Limited Managing Director Michael Cole said “we are absolutely delighted to win this award especially at the first attempt. It marks the culmination of several years of hard work by our designers, engineers and by our dealers who are as committed as we are to give our customers an outstanding buying and ownership experience. We see this as a great honour as Which? has a long history of championing the consumer and being remarkably thorough in its testing process.”
Kia beat off competition from BMW, Hyundai, Skoda and Toyota to take the prize. The new Kia Rio, Sorento and Picanto all impressed in the Which? Test lab and the new Kia cee’d and Kia Optima got the thumbs up in the road tests.