Kylie Minogue is fronting the campaign as the face of Lexus to introduce the new Lexus CT 200h.
The campaign named the ‘quiet revolution’ is currently underway and Kylie is filmed at the wheel of the new Lexus CT200h in the TV commercial.
Lexus Director Belinda Poole says the Lexus CT 200h is a revolutionary vehicle, bringing full hybrid technology to the luxury compact. She added that “Kylie is an ideal brand ambassador for Lexus as not only does she have immense appeal, she is also innovative and has a great personality which will reach out and connect with new customers that the Lexus CT 200h will bring to Lexus.”
Kylie Minogue herself explains “the Lexus CT 200h is your own space for peace and quiet amongst the hustle and bustle of the world.”
The Lexus CT 200h offers customer’s exceptional savings thanks to the low emissions performance and high fuel efficiency of the Lexus CT 200h’s Hybrid Drive System. Official performance figures have not been announced but co2 emissions are expected to be approximately 94g/km. The Lexus CT 200h should be capable of 0-62mph in just 10.3 seconds with combined fuel economy of 68.9 mpg. Order books are now open with first customer deliveries early this year.