As industry collaborations go, this one is really pushing it. The engineers and designers at Jaguar Land Rover Special Vehicle Operations (the guys responsible for the monstrous Range Rover SVR) have teamed up with the Chef and TV Personality, Jamie Oliver.
The goal was to cook up the ‘ultimate kitchen on 4 wheels - highlighting the versatility of the Land Rover Discovery.’
The final product is served as a bespoke SUV with a slow-cooker, barbecue, ice cream machine, olive oil dispenser and a toaster in the arm-rest… Just what absolutely nobody ordered, but an interesting experiment nonetheless. Have a look...
Jamie has been a lifelong fan of the Land Rover brand so it was only fitting that the team at Special Vehicle Operations catered to his needs.
Jamie Oliver said: “I gave Land Rover a massive challenge to create the ultimate kitchen on wheels. I dreamt big and asked for a lot, and what they’ve done has blown my mind. I didn’t think they’d actually be able to put a slow-cooker next to the engine and an olive oil dispenser in the boot, but they did. The result is an amazing Discovery, tailored perfectly for me and the family – we love it. This unique creation means we can take our culinary adventures to the next level.”
David Fairbairn, Head of Bespoke at SVO, said: “As a team, we never imagined we would be asked to produce wheels that churn butter so it has been great fun working alongside Jamie to bring his vision to life. He really wanted to push the boundaries of what was possible with this versatile vehicle and the team fully embraced the challenge.
“Discovery helps our customers make every day an adventure, and this special vehicle will give Jamie and his family the chance to cook amazing meals anywhere they want to. The Bespoke team was created by SVO to enable us to really understand our most discerning clients’ needs, so we can tailor vehicles to suit their lifestyle.”
The Discovery is the perfect car for such an ambitious conversion, with up to 2,500 litres of luggage capacity, it’s a very spacious car.