THE all-new Mazda2 range of five-door hatchbacks has gone on sale as a three-strong model line-up with a choice of three powertrains and three equipment levels (TS, TS2 and Sport) with the company hoping to sales in the B-segment to 12,000 units during 2008.
Mazda UK marketing director Mark Cameron said: ‘Styling is one of the most important factors in the buying decision process in this segment, but consumers are also aware of environmental issues and will appreciate this model’s lightweight construction, increased fuel economy and reduced CO2 impact.’
More compact than the outgoing car, the TS2 model is expected to account for 55% of new Mazda2 sales, with 25% of customers ordering a Sport and 20% the entry-level TS.
Justifying a three-model line-up, Cameron said: ‘The deliberately simplified nature of the model line-up - a choice of three engines and three equipment levels, in just three models - is made possible by the exceptional levels of standard equipment and minimal options list. This allows us to offer customers a clear and straightforward choice, while also avoiding production and stocking complications.’
The ‘generosity’ of the standard equipment, says Mazda, means that the ‘entry-level’ Mazda2 is the TS model - rather than an ‘S’ model - priced at £8,499 on the road. A £1,500 step up buys the TS2 model and a further £1,800 step purchases the Sport.
Standard equipment on all models includes: ABS with Brake Assist and EBD, driver and passenger front airbags, remote central locking with deadlocks, electric front windows, driver seat height adjust, MP3 compatible CD radio with AUX jack, multi function glovebox with magazine rack, Thatcham Category 1 alarm and immobiliser and electric door mirrors.
The engine line-up starts with the 1.3 litre power unit in 75 PS or 86 PS forms, both returning 52.3 mpg on the combined cycle and generating 129g/km of CO2. Those buyers in search of higher performance can specify the 103 PS, 1.5 litre engine, which returns 47.9 mpg and has a CO2 rating of 140g/km.
Top speeds range from 104 to 117mph and acceleration times to 62mph from 14.0 to 10.4 seconds - depending on model.
From the end of the year, the range will be extended to include a 1.4 litre, 68 PS turbo diesel engine.