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Range Rover Evoque Takes-Over Euston Station

The new Range Rover Evoque has taken over Euston Station.

By Stephen Turvil
Nov 25, 2011
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The new Range Rover Evoque has taken over Euston Station. Now, there is no need to panic or call the police. This is 'not' the beginning of a 'terminator' style war – it is a pioneering marketing campaign by the legendary motor manufacturer. As such, commuters are now exposed to nine large wrap-around screens in the main concourse. These showcase the Evoque in a two-minute film, no doubt without mentioning John/ Sarah Connor. Furthermore, as travellers cruise along the escalators, the Evoque appears to follow. This emphasises the vehicle's staggering off-road capabilities. There is also a fifteen metre backlit billboard - just in case anyone fails to spot the 4x4 loitering with intent.

Laura Schwab, Land Rover Marketing Director said: "In the same way that Euston Station is a London landmark, so too is our latest product, the Range Rover Evoque. We wanted to make a bold visual impact at the largest mainline commuter station in London.” Ms Schwab continued: “Euston Station is the perfect setting for us to showcase some of the key design attributes including the exterior form, and convey its class leading terrain ability. We expect 90% of Range Rover Evoque customers to be new to the brand, so Euston Station will allow us to show Range Rover Evoque to 175,000 commuters a day."

More On This Car
Take one for a spin or order a brochure
Request a LAND ROVER RANGE ROVER EVOQUE brochure
Request a LAND ROVER RANGE ROVER EVOQUE test drive
By Stephen Turvil
Nov 25, 2011
Be the first to comment
Add a Comment