The largest Rolls Royce showroom in the world has opened in the Umm Al Nar area of Abu Dhabi. The new showroom is 900 square metres and provides space for displaying five Rolls Royce motor cars, a coffee bar and a customer configuration lounge including colour and trim samples. The new showroom is directly linked to a new dedicated Rolls Royce service facility.
The Middle East region continues to be an important driver in the global growth of Rolls Royce Motor Cars. Last year the region contributed over 15% of global sales. The opening of the showroom was marked by the unveiling of a Spirit of Ecstasy Centenary Collection Phantom Drophead Coupe. This is one of a collection of 100 highly bespoke Rolls Royce Phantom models built to mark the Centenary of the Spirit of Ecstasy, 100 years since the world’s most instantly recognisable bonnet figurine was fitted to Rolls Royce cars. Collectors across the world, especially in the Middle East, have shown great interest in these unique cars.