Saab GB Ltd has launched a multi million pound national marketing campaign to raise consumer awareness of the brand and to celebrate the introduction of the all new model the Saab 9-5 Saloon.
The new Saab 9-5 combines the emotional appeal of a contemporary, modern Saab with all the rational appeal of a spacious five-seater premium saloon, with high levels of standard equipment, innovative functional features and competitive pricing.
A new 40-second TV ad portrays Saab’s brand pillars and highlights the attributes of the vehicle’s efficient performance and reflects the quality of the brand. So Swedish – Positions Saab as leaders in style and design, environmental issues and safety concerns So Powerful – Reinforces Saab’s pioneering use of turbocharged engines to combine both power and economy So Aerodynamic – Emphasises Saab’s aircraft heritage and aerodynamic expertise to increase performance and reduce fuel consumption.
The Saab 9-5 ‘Vector SE’ specification is the starting point for 9-5 ownership, and is available to order at launch with the 2.0-litre TDi diesel engine or the 2.0-litre petrol engine, this model is priced at just £26,495. The higher Saab 9-5 Aero specification with prices starting at £31,195 includes 19” alloy wheels, Aero front and rear bumpers, twin exposed tailpipes, bi-xenon headlights, headlight washers, dual electric seats, leather sport seats, alloy pedals and sport chassis.