Volvo Cars has launched an innovative online contest challenging people to virtually drive a Volvo C30 DRIVe around the world in 80 days using only their Facebook friends. Volvo cars will donate 15,000 euros in the winning teams name to a carbon offset project promoted by ‘myclimate’.
The contest began on November 16th and will end on Feburary 5th next year. The purpose of the contest is to drive the fuel efficient Volvo C30 DRIVe round the world using a network of contacts. The Volvo C30 DRIVe has a fuel consumption of 74.3mpg which enables it to cover 825 miles on a tank of fuel; each participant drives the Volvo C30 DRIVe for 825 virtual miles before passing it on to a facebook friend. The circle is completed when the Volvo C30 DRIVe returns to its original starting point.
"This challenge ties in with Volvo's new campaign ‘There's More To Life Than A Volvo, that's why you drive one' by highlighting how vital our personal connections are in making the world a better place. And when the competition is finally concluded, Volvo will have found arguably the world's most well-connected people," says Lukas Dohle, who is in charge of Live Communication and Social Media at Volvo Car Corporation in Gothenburg, Sweden.
The donation of 15,000 euros is enough to neutralise the amount of carbon dioxide generated by the average person during a lifetime.