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New Fiat 500 Street

Why is the Fiat 500 Street called the Fiat 500 Street?

By Stephen Turvil
Sep 06, 2012
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Why is the Fiat 500 Street called the Fiat 500 Street? Every motoring manufacturer, you see, spends a lot of time and money researching names for its vehicles. Why? To convey an image or quality. That is why we have the Ford 'Focus' rather than the Ford 'Failure'. So why the Fiat 500 Street? What is the message? For me, a street is generally a large tarmacked expanse filled with excessive signage, elderly ladies' shopping trolleys, and badly parked superminis. Hardly the image for a fashionable city car. So, perhaps Street refers to an attitude. I am streetwise, in other worlds - a gangster with questionable attitude.

The Fiat 500 Street has features to convey its menacing message. Check-out the dark tinted windows, rear spoiler, large sixteen-inch alloys, sports seats, leather steering wheel, and satin chrome highlights for proof. Plus, of course, the Street has the features of the Lounge trim that it is based on. These include air-con for comfort and MP3 playback for entertainment. There is a choice of three engines too. All this is wrapped-up with five streetwise colours: Bossanova White, Pasodoble Red, Crossover Black, Electroclash Grey and Matt Black. This run-around also has the nippy handling required to excel on the street, plus a decent ride and cosy cabin. But... no car is perfect. As such, cargo capacity is only 185-litres, increasing to a modest 550-litres when the rear seats are folded flat. But hey, people with 'a certain attitude' rarely worry about practicality – they just want to be admired.

More On This Car
Take one for a spin or order a brochure
Request a FIAT 500 brochure
Request a FIAT 500 test drive
By Stephen Turvil
Sep 06, 2012