Polestar has confirmed its next car, the all-new Polestar 7, will launch in 2028. It’ll be a premium compact electric SUV built in Slovakia, marking the brand’s first car to be made in Europe.
Production will happen at Volvo’s new factory in Kosice, which is still under construction. The Polestar 7 will sit on a next-gen EV platform and feature the brand’s latest tech, like in-house electric motors and “cell-to-body” construction, where the battery is built into the car’s frame. It’s likely to share the new SPA3 platform with the upcoming Volvo EX60, though that hasn’t been confirmed yet. That platform is designed to simplify production and lower costs by sharing parts across multiple models.
Even with a shared platform, Polestar says it’ll tweak the setup to deliver the unique driving feel it’s known for.
At first, people thought the 7 would replace the Polestar 2, but that’s not happening. A successor to the 2 is still in the works, aiming to rival cars like the Tesla Model 3 and BMW i4. Instead, the Polestar 7 will enter the packed electric SUV market, going up against the likes of the Tesla Model Y and Audi Q4 e-tron.
Polestar’s CEO, Michael Lohscheller, says the new SUV will slot between the Volvo EX30 and EX40 in terms of size and price. A teaser image has been released, and while it only shows the headlights, exclusive renders suggest it’ll carry over some signature Polestar styling cues.
Lohscheller pointed out that there aren’t many true premium options in this space yet, which is exactly why they’re aiming here. He sees the 7 as a way to bring more people into the brand, thanks to a lower entry point. Pricing is expected to start around £40,000, which would undercut the Polestar 2 (£44,950) and land it below rivals like the Model Y.
Polestar’s design boss, Philipp Römers, says the 7 will bring the brand’s standout styling into a new segment. He promised that it’ll look and feel like a true Polestar – both progressive and performance-focused. Lohscheller added that he wants the brand to show off its performance side more confidently, admitting that Polestar has been “a bit too modest” in the past.
Design-wise, expect a sleek, coupe-inspired look with a practical five-door layout. There won’t be any wild styling departures, but it’ll evolve from the current line-up. A blanked-out rear window like the Polestar 4 might also make an appearance.
Looking ahead, Lohscheller says 2025 will be Polestar’s biggest year yet. The company is sticking to its electric-only strategy but admits it needs to make big changes to stay competitive. That includes speeding up its retail growth, trimming costs, and reshaping its future model line-up.
The goal is to grow retail sales by 30–35% by 2027 and hit profitability in 2025.
Right now, Polestar sells the 2, 3, and 4, and the 5 saloon is due soon. The 5 is built on a bonded aluminium platform developed in-house and will be the brand’s first model with an 800-volt electrical system. It’s also going to be the most powerful and expensive Polestar yet, with nearly 900bhp and a price tag of over £100k in top spec.
On top of that, the brand is getting into the energy game. Its new Polestar Energy home charging system, launching soon in partnership with Octopus Energy, aims to cut charging costs by up to 30% and make EV ownership even more affordable.
