The BMW Group’s historic motorsport badge has been revived to celebrate the 50th birthday of its racy subsidiary in 2022, BMW M GmbH. Your BMW M High Performance or BMW M Performance car can optionally have the badge fitted to its front, rear, and wheels. The badge denotes the car’s power, speed, and honours the brand that built it.
And there is more good news. You can also pick from a range of special colours that were popular at various points in the manufacturer’s past. They include: Dakar Yellow, Fire Orange, Daytona Violet, Macao Blue, Imola Red, and Frozen Marina Bay Blue.
About BMW M GmbH
BMW M GmbH launched in 1972 and revealed its first car the following year. This race car wore the now famous badge. It had shifted semicircles plus blue, red, and violet colouring. The colours were significant. Blue represented BMW itself, red symbolised racing, and the violet was a connection between the two.
As time passed, these colours evolved slightly and appeared as stripes on other cars. They sometimes slanted right against the letter ‘M’. The ‘M’ stood for motorsport. Some cars had stripes over a large percentage of the bodywork. Others had flashes of colour on the grilles. Either way, such colouring made a statement.
Badge availability
BMW is making its motorsport badge available on a ‘wide selection’ of performance cars from March 2022, it teased. Forthcoming highlights include the first M3 Touring. The manufacturer also plans to launch a ‘particularly performance oriented’ version of its M4 Coupe. The M2’s successor is also ‘at an advanced stage of series development’. And naturally, there are the current cars too.
BMW M GmbH Chairman, Franciscus van Meel, explained the significance of the motorsport badge. ‘We would like to share our joy about the anniversary with fans of the brand’, he emphasised. ‘We have a great year ahead of us. It will be celebrated with unique product highlights and exciting performances. M has long been considered the strongest letter in the world and in our company's anniversary year it is stronger than ever’, he concluded.