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Demand for Jaguar Land Rover ‘Special Vehicle Operations’ Soars

By Phil Gardner | May 28, 2020


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The high-performance British cars are proving to be hugely successful as the range continues to grow...

Demand for Jaguar Land Rover ‘Special Vehicle Operations’ Soars
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It’s refreshing to know that there is still a big demand for high-performance luxury cars in the UK and across the world. These are the raucous cars that end up in high-octane action films and parked outside mansions in lifestyle magazines. They turn their nose up at fuel efficiency and focus on smiles-per-gallon. You’d be forgiven for thinking that cars like the ones produced by JLR’s ‘Special Vehicle Operations’ (SV) are falling out of favour, but you couldn’t be more wrong…

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Jaguar Land Rover’s SV department has posted record figures for the 2019/20 year as their lineup has expanded to the greatest it has ever been. Over 9,500 vehicles were sold at retail over the 12 month period, which marks a massive 64% increase when compared to the year before.

Jaguar Land Rover has credited the relatively new-to-market F-Pace SVR for a fair portion of the firm’s success. It’s the fire-breathing version of the medium-sized luxury SUV from Jaguar, with a big 5.0-litre V8 engine beneath the bonnet pushing out a planet-spinning 550PS. It’s enough to take the car from 0-60 in just 4.1 seconds and on to an electronically limited top speed of 155 mph.

Jaguar F-Pace

Mark Turner, Commercial Director, Jaguar Land Rover Special Vehicle Operations, said: “We’ve focused on satisfying demand for existing SV vehicles, while simultaneously expanding into new sectors with models such as the Jaguar F-PACE SVR, which instantly became our second highest volume vehicle. Developing the SV presence in the global Jaguar Land Rover retail network and on social media, in conjunction with SV Bespoke, is also having a positive effect on our business.”

It’s worth noting that every F-Pace model is actually built here in the UK at Jaguar’s Solihull plant, alongside the XE saloon.

The F-Pace is on sale with prices starting from £41,870 for the ‘entry-level’ model, but it is worth noting that you get an awful lot of equipment and luxury at this price point. You also get a massive 577-litre boot and, if you pick a diesel engine, you can get up to 48 mpg. If you’re interested in any model of the Jaguar F-Pace, why not book a test drive or order a brochure. The manufacturing facilities have re-opened and the showroom staff will be delighted to see you when they re-open their doors on the 1st of June.

If you are brave enough to enquire about the formidable F-Pace SVR from Jaguars Special Vehicle Operations department, then be prepared to pay at least £75,375 before adding any options, but we’re sure you’ll find that this model is extremely well equipped straight out of the box.

Elsewhere on the ‘SV’ lineup, the Range Rover Sport SVR still remains the top-selling model, but there are 6 other options to choose from, including the stunning F-Type SVR convertible and coupe, and the supremely regal Range Rover SV Autobiography Dynamic.

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