If you’ve been thinking about switching to an electric car but feel put off by the hassle of charging, Ford might have just made the decision a lot easier. The brand has launched something called the Power Promise, which gives new EV buyers a free home charger with installation, along with up to 10,000 miles’ worth of free charging.
This new offer is Ford’s way of tackling one of the biggest concerns drivers still have about electric cars – that charging is too complicated. In a survey Ford carried out with 5,000 drivers, one in four said that concern was stopping them from going electric. The Power Promise aims to take the stress out of owning an EV and make the switch feel more straightforward.
The offer applies across Ford’s full electric passenger car range, including the new Puma Gen-E, the stylish electric Capri, the Explorer SUV, and the Mustang Mach-E. It also covers Ford’s electric vans. According to Ford UK’s chair and managing director Lisa Brankin, the company wants to “de-stress” EV ownership and give buyers a better first experience with electric vehicles.
So what’s actually included? When you buy a new Ford EV, you’ll get a free Ohme home charger, with installation costs fully covered – something that would normally cost hundreds of pounds. On top of that, if you sign up to Octopus Energy’s Intelligent Octopus Go smart tariff, you can receive a 10,000-mile home energy bonus. This smart tariff lets you charge your car overnight at just 7p per kilowatt hour, which is up to 70 percent cheaper than standard rates. It automatically charges your car when energy is cheapest and the grid is less busy, often when more renewable power is available.
Greg Jackson, CEO of Octopus Energy, called the partnership "a compelling incentive for drivers to make the switch to electric, making it easy and saving them money'"
The perks don’t stop there. Ford is also including an eight-year or 100,000-mile warranty on the high-voltage battery and components, a five-year free servicing plan, and five years of free towing in case of breakdowns. Plus, all Ford EV drivers get access to over 33,000 public charge points through the company’s BlueOval Charging Network, with easy management via the FordPass app.
If home charging isn’t an option for you – say you don’t have a driveway – Ford is offering a £500 cash alternative instead of the charger and installation. That could go towards using public chargers, which are becoming more accessible all the time.
In fact, the UK’s charging infrastructure is growing quickly. Between January and March 2025, 3,141 new public charge points were installed – a 29 percent increase. The number of rapid chargers (those offering between 50kW and 149kW) has now hit 7,736, up over 11 percent year-on-year. Larger charging hubs are also starting to appear, like the new InstaVolt site in Winchester, which has 44 solar-powered ultra-rapid chargers and facilities like a Starbucks, a kids’ play area, and even dog-walking space.
London is also seeing upgrades. Transport for London and Fastned have launched the first of five planned ultra-rapid charging hubs, starting with a 12-bay site at Hatton Cross station. All bays offer 400kW charging powered by renewable energy.
On-street charging is growing too, which is good news for people without off-street parking. In the first three months of 2025, nearly 2,000 new on-street chargers were added across the UK, bringing the total to over 27,500. While London still leads the way in numbers, other parts of the country are catching up quickly. In fact, the number of on-street chargers outside London grew by more than 13 percent between January and March, helping reduce the North-South divide in charging access.
So, if you’re considering an electric car and want a deal that makes the whole thing less intimidating and more affordable, Ford’s Power Promise might be one of the most appealing offers on the market right now. It’s designed to take away the usual barriers – high upfront costs, confusing charging setups, and long-term service worries – and replace them with real, practical support.
