News Reviews Quizzes Lists
My Garage
New hero

Lincoln reveals the cars of tomorrow with a very strong nod to the past

By Tom Gibson | July 27, 2021


Why not leave a comment?

See all | Add a comment

Is this what the cars of tomorrow look like? The Lincoln Motor Company thinks so.

Lincoln reveals the cars of tomorrow with a very strong nod to the past

The American giant recently revealed four concept cars aimed at depicting the types of vehicles we’ll see in 2040. 

The designs are eye catching to say the least and have drawn comparisons in this office to everything from Batmobiles to space ships and there’s certainly nods to 30s America captured within the cars too. 

Lincoln reveals the cars of tomorrow with a very strong nod to the past Image

The concepts were created by four teams of transportation design students at the ArtCenter College of Design in Pasadena, California and Lincoln’s design director, Kemal Curic, said: “We didn’t want to restrain or limit the students, so we had very few descriptors. We wanted an autonomous, electric, and shared two-seater, four-seater, high-riding four-seater, and six-seater. We wanted to include our brand pillars of humanity, beauty, and gliding, based on our vision of Quiet Flight, which is what Lincoln stands for. And we said, let’s dream up something the world has not yet seen.”

The results are quite stunning, and complete, in part because the students worked in conjunction with colleagues from film, illustration, animation and architecture departments to create both the vehicles and the stories behind them. 7

Lincoln reveals the cars of tomorrow with a very strong nod to the past Image

There’s a two-seat autonomous Glider is inspired by Lincoln Zephyrs and Continentals of the past—Streamline Moderne vehicles from the ’30s and ’40s, favoured by Frank Lloyd Wright—and a four-seat sedan loads up digital images that provide a couple with scenes from their 30-year marriage as they tour locations where these memories were made. A four-seat SUV takes a family on an adventure, displaying images from their mother’s initial connection with astronomy as she prepares to go into space. And a six-passenger luxury cruiser, built out like a living room, takes an up-and-coming band on a relaxing drive as they prepare for their first big gig.

“I was mesmerized by the visualization,” says Curic. “I love putting all these diverse skill sets together where we focus not only on the vehicle but also on the feeling these vehicles will convey in 2040. I was blown away by the architecture, environmental, and storytelling bit. They do a lot of Hollywood work at ArtCenter, so it’s all about the narrative.” These narratives help communicate more fully how the appearance of the car might change—but, perhaps more important, how it might be integrated into our lives in new ways as technologies and needs shift. Curic notes the “intriguing architecture and buildings, and the vehicles built into these backgrounds…[the stories give a] more holistic sense of our future incorporating cars into the built environment,” says Curic.

Related Articles

DVLA bans rude ‘71’ registration plates
Revealed: the new, ‘71’, registration plates that are deemed to be controversial by the DVLA so they have been banned
Oct 19, 2021
Petrol prices close to record high
Petrol prices have almost reached the highest level ever recorded in the UK, according to Government figures.
Oct 19, 2021
Cheese and wine to fuel a DB6? What is the world coming to…
As us regular folk were getting our heads around the introduction of E10 petrol to our pumps, Prince Charles has told the BBC his Aston...
Oct 12, 2021
British cars now need UK stickers in Europe, not GB
British registered vehicles traveling through Europe must now have a UK number plate or sticker, rather than GB
Oct 12, 2021