A lot happened in 2024. Trump returned to the White House. Labour won a general election. Team GB brought home 65 medals from Paris. Lewis Hamilton signed with Ferrari. Taylor Swift delivered the biggest tour in music history. And Jaguar quietly made its boldest move in decades.
The British manufacturer pressed reset. It dropped the famous leaping cat logo and launched a completely new look. It kicked off with a short social media video promising to “copy nothing” and “delete ordinary” – without showing a single car.
Reactions came in fast. Everyone from Nigel Farage to Elon Musk had something to say. Some thought it was a step too far. Jaguar stuck with it, revealing its Type 00 concept car a month later at Art Basel in Miami.
Now, that same concept has touched down in the UK for the first time at the Goodwood Festival of Speed. Here are five things worth knowing:
1. Type 00 Leads Jaguar’s All-Electric Line-Up
Forget the noise around the logo. The real story is that Jaguar is now fully electric.
The brand famous for roaring V12s and sleek six-cylinder engines is moving in a new direction. Jaguar returns to UK showrooms in 2026 with a new four-door GT. It’s the first of three premium electric models planned as part of the company’s “Reimagine” strategy.
The Type 00 is just a concept, but it points clearly to what’s ahead – luxury, performance and zero emissions.
2. It’s Fresh but Still Familiar
This is a new start, but there are echoes of the past. The shape of the Type 00 – especially its curved roofline- gives a subtle nod to the iconic E-Type, launched in 1961.
The “00” name marks the beginning of a new design era and its clean-energy credentials. This isn’t a copy of the past. It’s a modern interpretation with its own identity.
As Jaguar Land Rover’s CEO Adrian Mardell put it, they want this car to inspire the same feeling the E-Type once did. They may well succeed.
3. The Cabin Is Calm, Not Cluttered
Inside, there’s no wall of screens. No flashing lights. Instead, it’s calm and pared back.
Think natural textures and soft colours. The interior uses travertine stone, wool-blend seats and untreated brass that will change over time. It’s light, simple and carefully designed.
To control the car, there’s a handheld “totem” made from alabaster, brass and stone. It feels more like an object from a gallery than a gadget.
4. The Way You Buy a Jaguar Is Changing
The Type 00 isn’t for sale, but the production version coming in 2026 will be. Just not through the usual route.
Jaguar is cutting its UK dealer network from around 80 to 20. In their place will be curated brand spaces in top locations like Paris’ Golden Triangle. Customers will book appointments, speak with designers and enjoy a more personal experience.
It’s part of the plan to appeal to a younger audience that values design, detail and exclusivity – the same kind of crowd that turned heads at Art Basel.
5. The Design Stands Out
The Type 00 is large, low and sculpted. With its long front, square nose, wide rear and 23-inch wheels, it’s built to be noticed.
Finished in a deep pink shade called Rhodon Rose – also known as Miami Pink – the car pairs a bold shape with expressive colour. Jaguar calls the style “exuberant modernism.” It sets the tone for what’s coming.
The production model is expected to start at around £100,000 and could deliver a range of up to 478 miles.
