If you were a 2000s kid who thought the Audi TT was peak cool, you’re not alone. The TT was the go-to coupe in the late '90s and early 2000s — stylish, sporty, and everywhere. Then Audi gave it a serious performance glow-up with RS versions that turned it into a proper driver’s car. But in 2023, the TT was officially axed… or so we thought.
Now, Audi’s planning a comeback. And yep, it’s going electric.
The TT: From Style Icon to EV Revival?
Audi’s CEO Gernot Döllner recently called the TT “an icon,” and the brand’s new design boss, Massimo Frascella (previously behind Range Rover’s sleek glow-up), is now working on its future. While no designs have been confirmed just yet, our first look hints at a modern reimagining that still nods to the classic rounded shape of the original Mk1 TT.
In a world where new Chinese EVs are popping up constantly, Audi’s legacy names still carry real weight — and they know it. Asked if badges like the TT could be revived, Döllner replied: “Yes, that’s thinkable… We have a broad view on what’s possible.”
What’s Actually Confirmed?
Audi had a rocky 2024, with profits dropping 38% and some major restructuring — including closing the Q8 e-tron factory in Brussels. But even with the shake-ups, Döllner says new sports cars are still in the pipeline.
“Audi should have a sports car, for sure,” he told Auto Express. “That’s part of the brand DNA.”
So, yeah — the TT’s spirit isn’t going anywhere. It’s just switching to battery power.
What Tech Will Power the New TT?
Audi’s expected to borrow tech from Porsche’s upcoming electric 718 Cayman and Boxster, which are being built on the VW Group’s new Scalable Systems Platform (SSP). That means the electric TT could be properly fast — think up to 1,000bhp, crazy quick charging (thanks to 800-volt tech), and over 400 miles of range.
Rear- and all-wheel-drive versions are likely, and while it’s still unclear if Audi will go with a nimble two-seater or something more grand tourer-ish, we’re hoping it stays close to its roots.
Döllner made it clear where Audi sees electric sports cars fitting in: "not for the track but for crossing the Alps or having fun on a country road.” Fair enough.
What Will It Look Like?
Audi wants to make a serious design statement — and Frascella’s minimalist, clean aesthetic is going to play a big part. He’s known for stripping back anything unnecessary and focusing on sleek, simple lines. Expect a futuristic twist on the original TT’s silhouette, probably with flush door handles, digital mirrors, and a smooth glass profile.
A concept car could drop as early as this September at the IAA Munich Motor Show — Frascella’s first big move since joining Audi in mid-2023.
When Can You Actually Buy One?
Don’t expect the production-ready TT until at least 2027. It’ll sit on the same electric platform that’s being used for the next-gen VW Golf and Skoda Octavia, featuring advanced software co-developed with Rivian.
As for pricing? It’ll cost more than the £45,650 TT Final Edition did in 2023, but less than Porsche’s upcoming electric sports cars. So still “premium,” but hopefully not Porsche premium.
Who Will It Compete With?
Right now, the MG Cyberster is one of the only electric roadsters on the market, but more are coming. Alpine’s working on an electric A110, and Lotus is cooking up an Emira-sized EV too. Still, Audi’s biggest rivals may come from within — the new TT will likely share parts with Porsche’s electric Cayman and Boxster.
But while the Porsche duo will go all-out on performance and pricing, the TT is expected to stay true to its roots: stylish, fun to drive, and (relatively) attainable.
