Lamborghini has the Urus, while even Ferrari has finally, albeit reluctantly, taken the plunge with the Purosangue.
Aston Martin is among them, too, launching the DBX four years ago.
If you still think that's sacrilege, consider this: nearly half of all Aston Martins sold are DBXs, so there's the proof - even supercar owners want SUVs nowadays.
Of all DBXs sold, around 90 percent were the DBX707. As a result, Aston Martin has discontinued the other versions while upgrading its most successful model.
You may be wondering what the “707” represents as, until you know the performance figures, it’s not that obvious, yet it’s so straightforward: it’s the power. That’s right, this beast produces a staggering 707PS.
It may be an SUV and seemingly out of character for an Aston Martin, but the DBX isn't some half-hearted attempt to boost sales figures. Unlike its short-lived Cygnet – the tiny re-badged Toyota iQ city car, which was a tepid attempt at lowering its fleet emissions figures back in 2011 to comply with EU law – the DBX is very much a serious Aston Martin, even though it, too, breaks with tradition.
With the help of 900Nm of torque, the DBX707 can go from 0 to 62mph in just 3.3 seconds and tops out at 193mph, making it one of the fastest SUVs in the world.
A 4.0-litre twin-turbo V8 engine sits beneath the bonnet, mated to a nine-speed automatic transmission, which has been tweaked and improved for quicker gear changes.
All-wheel drive and an electronic rear limited-slip differential should help provide all the traction you need to tackle high-speed corners, despite the car's much higher centre of gravity than the rest of Aston's range.
Its air springs and adaptive dampers have been recalibrated, helping to improve body control, while an advanced torque vectoring system optimises power distribution across all four wheels. That helps with traction and stability, while the dynamic drive mode selector enables you to customise performance settings.
Other changes include frameless door mirrors with integrated cameras, while the flush door handles automatically open when the car is unlocked.
As is becoming the case on all new Aston Martins, the front grille is larger, allowing more airflow to help with cooling. There is also a new front splitter and chiselled cheekbone air intakes out to the sides.
The rear is largely unchanged, featuring thin taillights connected to an even thinner lightbar that weaves its way around a typically Aston Martin-styled integrated spoiler. However, the roof spoiler is slightly revised and looks more aggressive than ever.
The DBX707 retains its previous bold and athletic stance, with signature LED headlights and a choice of 22 or 23-inch alloys.
There is more carbon fibre than before, too, all in the name of weight saving, while a robust aluminium structure remains, helping keep the vehicle as lightweight as possible.
For an SUV, it should handle very well indeed. Its air suspension makes it suitable for driving on most types of terrain, meaning it should be easy to live with every day, an area in which the pre-facelifted DBX received particular praise.
Inside, though, is where the most significant changes are to be found. Aston Martin's last generation of interiors hasn't aged well, and we’re happy to report that the new DBX707 addresses this with gusto.
A floating centre console rises towards the dashboard, while the revised steering wheel has intimidatingly thick gloss piano black spokes covered in buttons. Like the parting of the sea, the dashboard upholstery still divides in the middle but now reveals Aston’s brand-new infotainment system, which was developed in-house.
Apple CarPlay and Android Auto are both supported wirelessly. Still, Aston Martin's native system looks nice to use, with easy-to-navigate menus and the promise of a very responsive 10.25-inch touchscreen.
A second 12.3-inch digital instrument display, bigger than the ones in the new DB12 and Vanquish, sits behind the steering wheel and offers informative and attractive graphics.
Happily, blending what Aston Martin says is the “perfect balance” between physical buttons and digitisation is important to the iconic British manufacturer. That means there are still plenty of well-damped, pleasing-to-press buttons and switches dotted around the cabin, including physical controls for the air conditioning, gear selector, and drive mode, including the use of ‘roller’ switches.
Thanks to Aston Martin's new partnership with premium audio specialist Bowers and Wilkins, the 23-speaker hi-fi system complements the car. Although this is an optional extra, the standard 14-speaker sound system has also been overhauled.
Intricate stitching, carbon fibre, metal, and wood all feature in places, the result of a standard of craftsmanship we've come to expect from the Warwickshire marque. New D-pull interior door handles and vertical air vents are also part of the deal.
As ever, the cabin is highly customisable, with plenty of bespoke options that enable you to personalise your car extensively. Heated and ventilated seats, plus a panoramic sunroof, are among the items on offer.
Of course, being an SUV, practicality is a much bigger consideration for customers, unlike the rest of the Aston fleet. The DBX707 offers just as much room as before, including a 638-litre boot capacity and 38-litres underneath the boot floor. All the seats offer spacious relaxation, barring the rear middle seat if you’re transporting three adults in the back.
The air suspension system can be adjusted at will, offering driving thrills or comfy cruising for long motorway journeys with the whole family, all at the touch of a button.
Crucially, the car will keep you and your occupants safe with its suite of safety systems and driver assistance technology. Automatic emergency braking, adaptive cruise control, auto park assist, blind spot warning, lane change and lane departure warning, forward collision warning, lane keep assist, rear cross-traffic detection and traffic sign recognition all come as standard.
The DBX707 is on sale now, with the first handful having already hit the roads.
Prices start from around £200,000.