Jaguar hasn't sold a new car in the UK since it halted sales in November 2024, and tomorrow it finally shows us what it's been working on. The production Type 01 is revealed in New York on 6 October, and it's the first car of Jaguar's electric-only, much more expensive future.
Managing director Rawdon Glover has called it one of the biggest moments in the company's history, which is hard to argue with. Almost two years on from the "Copy Nothing" campaign that turned Jaguar into a national talking point, this is the car that has to prove the whole reinvention was worth it.
Jaguar Type 01 price and release date
Jaguar hasn't confirmed a final UK price, but Glover has said the Type 01 will start at around £120,000, with most cars expected to sell for closer to £140,000 once buyers start adding options. That's well beyond anything Jaguar has sold before, and it's a deliberate move into the gap Glover sees between top-end Porsche and Mercedes models and the likes of Bentley and Rolls-Royce.
Orders are expected to open before the end of the year, with the first customer cars due in summer 2027.
Jaguar Type 01 performance, range and charging
Jaguar says the Type 01 will produce more than 1,000bhp and around 1,300Nm of torque from three electric motors, one at the front and two at the rear, running on a new 850-volt platform. Jaguar also claims its torque vectoring system checks grip and wheel slip up to 1,000 times a second, which should help a car this heavy and this powerful put its performance down cleanly.
For a grand tourer, though, we think the range and charging numbers matter more than the headline power figure. The 120kWh battery is targeting up to 478 miles on the WLTP test used in the UK, and Jaguar says 350kW charging will add 200 miles in under 15 minutes. If both make it to production, long continental trips should be very comfortable, although official figures won't arrive until closer to launch.
Jaguar Type 01 design and interior
The Type 01 is a 5.2-metre four-door GT with a roof just 1.4 metres high and 23-inch wheels, and it follows the Type 00 concept shown in 2024 closely. Jaguar has split the battery within the floor so the seats sit lower than in most large EVs, which is how it gets that low roofline without squashing the people inside.
Inside, a central spine divides the cabin into four individual seats, a wide display runs across the dashboard and a smaller screen in the spine handles the climate and heated seats. There's no conventional rear window either, with Jaguar's Digital ClearSight system feeding a roof-mounted camera image to a screen at the base of the windscreen. Jaguar says the car carries 360 patented features in total. We covered the interior in more detail when Jaguar first showed it last month.
Why the Jaguar rebrand caused so much controversy
Jaguar's "Copy Nothing" campaign launched in November 2024 with a new logo, new typography and a video of models in bright clothing that didn't feature a single car. The reaction was fierce. Elon Musk replied to the video asking whether Jaguar sold cars, Nigel Farage predicted the brand would go bust, and Donald Trump later called the campaign a total disaster.
Glover has defended the strategy throughout, arguing that Jaguar would have been drowned out by playing it safe and accepting that only a small share of existing Jaguar customers were likely to follow the brand upmarket. That's why the Type 01 matters so much more than a normal new model. It's the first chance anyone has had to judge the new Jaguar on a car instead of an advert.
Jaguar Type 01 verdict
We think Jaguar was right to aim high. There was no future in fighting BMW and Audi with an ageing, shrinking range, and a 1,000bhp electric GT with 478 miles of range and a cabin unlike anything else on sale is an eye-catching way to start again.
The risk is the price. Asking £120,000 or more from a brand that hasn't had a new car on sale for nearly two years needs a car that's brilliant to drive and looks even better in the metal than it does in pictures, because interesting alone won't persuade buyers who could have a Porsche or a Bentley instead. Tomorrow's reveal will tell us a lot about whether the design works in the flesh, but we'll have to wait until next year to find out whether it delivers on the road.