Tesla has already axed its most affordable Cybertruck, barely five months after it went on sale.
The stainless-steel, sci-fi looking pickup was offered in three trims, with the entry-level Long Range model starting at $69,990 (around £51k). But that option has now quietly disappeared from Tesla’s site, with reports suggesting buyers just weren’t interested.
Cybertruck was hyped as a game-changer for electric trucks, tough enough to survive dents and corrosion, with styling straight out of The Terminator. But sales are falling way short of Elon Musk’s big promises, and some critics are already calling it one of Tesla’s biggest flops.
The truck’s launch has been rocky from the start. Its infamous 2019 reveal ended in embarrassment when the supposedly “shatterproof” windows smashed live on stage. Production was delayed for years, finally landing in 2023, only to face complaints about safety and performance from early buyers.
This April, Tesla tried to boost sales with the cheaper Long Range version, but it came with some major compromises: no rear lightbar, no active air suspension, and no rear entertainment screen. Even stripped back, the price tag was still hefty, about the same as a house deposit in the UK.
Unsurprisingly, it didn’t take off. Engadget spotted that Tesla has now pulled the $69,990 model from its site, leaving only the two pricier options:
- $79,990 (£58,500)
- $114,990 (£84,200)
The premium version offers slightly better range (325 vs. 320 miles), quicker acceleration, and more payload capacity, but neither is selling anywhere near expectations.
Tesla sold just 4,306 Cybertrucks in Q2 2025, over 50 percent fewer than the same period last year. Current sales are around 20,000 units per year, a far cry from Musk’s original plan to build up to 500,000 annually.
Some fans think it’s only a matter of time before the remaining trims get scrapped too, ending the Cybertruck experiment altogether.
Cybertruck still isn’t available in the UK or mainland Europe, since it doesn’t meet safety and size regulations.
