Audi isn’t just teasing another shiny concept. The Concept C is a complete reset for the brand. New bosses, new design philosophy, and a totally new vibe that will shape the way Audis look and feel for years to come.
This car is more than just a showpiece. It points directly to Audi’s first all-electric roadster, due in 2027. But if you want something classic right now, you can still grab a used Audi TT for around £8,500 through our Buy a Car service.
What makes the Concept C special?
Unlike most concepts that recycle old ideas, this is a clean-sheet design. It borrows inspiration from Audi icons like the 1930s Auto Union Type C race car and the legendary Audi TT.
The front end is bold and simple, with a narrow upright grille and a four-line lighting graphic echoing Audi’s rings. The windscreen design nods to the original TT, while the folding hard-top roof keeps it sleek and usable. Its silhouette has hints of R8, but with a shorter wheelbase for a more compact, sporty feel. Around the back, things stay minimal with subtle racer-inspired details and a brushed-metal version of Audi’s flat new logo.
Inside the future Audi
Audi has stripped the interior down to the essentials. No clutter, no massive screens everywhere. Instead you get warm grey fabrics, leather, and aluminium trim for a premium but clean look.
There’s a modest infotainment screen that hides when you don’t need it. A tiny extra display shows just speed, so you can go screen-free if you want. The steering wheel is simple and round, while the aluminium grab handles feel industrial but stylish.
When can we actually drive it?
Audi says this is no empty concept. The production version, a two-seat electric sports car, will arrive in 2027. It will share its platform with Porsche’s upcoming electric 718, meaning stacked batteries behind the driver for proper mid-engine-style balance and a low driving position.
It’s a gamble though. Nobody knows how big the market for electric sports cars will be. But by teaming up with Porsche, Audi reduces the risk while making sure the driving feel stays authentic.
Why the big shake-up?
This is Audi’s design boss Massimo Frascella, formerly at Land Rover, making a statement. He’s ditching the aggressive, over-complicated style of the past and moving Audi toward a cleaner, more timeless design language.
The Concept C connects Audi’s future to its past, proving that heritage still matters in the electric age. From 2027 onward, expect Audis that look very different to what’s on the road today.
