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DS Automobiles Launches World’s First Contactless Payment Car Key

Car maker’s short film reveals how to purchase products in shops via its new, contactless payment, ignition key

How contactless payment car key works

DS Automobiles and Barclaycard have created the world’s first contactless payment car key to minimise the requirement to carry credit cards, bank notes, and coins in The United Kingdom. Its purpose is to make it faster, easier, and more convenient to make payments up to £30. Handy if ordering coffee and cake, for example.

The DS 3 Connected Chic is the supermini that incorporates the technology. Its key is powered by Barclaycard bPay which is a contactless payment chip that can be inserted into numerous devices. Options – in addition to the car key – include a: watch wrist band, sticker and key chain. DS Automobiles customers simply:

  • order the vehicle by September 30th 2017
  • create a bPay account via the website or app (iPhone/Android)
  • link the bPay account to the key
  • link the bPay account to a credit or debit card
  • transfer money to the bPay account (up to £200)
  • find a shop that takes contactless payment (choice of 490,000)
  • place the key close to a card reader to authorise payment
  • monitor the bPay account balance and top-up as required

Mark Blundell, UK Marketing Director for DS Automobiles UK, explained: “At DS, we are always looking at how we can credibly complement a customer’s active lifestyle. Staying connected and being able to easily interact with the world is key. With the DS contactless payment car key we feel we have achieved it”, he added.

DS contactless payment car key film

DS Automobiles has produced a short film to demonstrate its contactless payment car key. A DS 3 Connected Chic cruises through a multi-storey in the opening shots. It has bright red and black, bi-tone, paint. A young woman parks, locks it via the key then enters a smart, modern, shopping centre which has a glamorous vibe.

Amongst other things, she chooses a silk scarf from a shop shelf then takes it to the counter to pay. The assistant presents the card reader. Rather than retrieve money from a purse, the lady holds the vehicle key close to the reader to authorise the payment. 

Barclaycard praises partnership with motor manufacturer

Tami Hargreaves, Director of Innovation and Partnerships at Barclaycard Mobile Payments, added: “Today’s time pressed consumers are looking for hard working, multifunctional, tech”. He continued:

“By providing our bPay chips to power the payments behind the DS 3 Connected Chic, we are offering drivers a fast, easy, and secure way to make everyday purchases with just a touch of their car key.”