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Residents say new ‘giant Wotsit’ road markings are causing chaos in Birkenhead

By Jodie Chay Oneill | October 13, 2025

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Birkenhead locals slam new bright orange “Wotsit” road markings, calling them messy and confusing, while the council insists they’ll make the area safer and more pedestrian-friendly.

Residents say new ‘giant Wotsit’ road markings are causing chaos in Birkenhead

Confused locals in Birkenhead say new road markings that look like “giant Wotsits” are wreaking havoc in the town centre.

Bright orange and yellow lozenge shapes now stretch across Grange Road West, covering part of the pavement and road. Large orange planters have also been placed along the route, soon to be joined by benches.

The redesign is part of Wirral Council’s Low Traffic Neighbourhood (LTN) trial, which will turn the road into a one-way street. The council says the bold colours and street furniture mark the boundary between a new pedestrian zone and the remaining carriageway - aiming to create a safer, more attractive shopping area without major construction.

But many residents and business owners are unimpressed. Locals have described the new look as “messy,” “ridiculous,” and even “like a children’s playground.” One pub-goer joked the markings resemble “giant Wotsits,” while another resident said it looks like “Pollock and Dali had a child.”

Shopkeeper Nigel Nieto, who runs Grange West Lighting, said traders weren’t properly consulted. He fears the benches will attract antisocial behaviour and that the bright designs clash with the street’s character. “I don’t think they’ll last,” he said, predicting the planters will be vandalised.

Other business owners said the ongoing works have already reduced foot traffic. “I’ve never seen anything like it,” said Mike Atherton, who owns a nearby health food store.

Councillor Ewan Tomeny admitted the design was “somewhat jarring” and said a review is underway to check whether the scheme aligns with its approved plans. The project is part of the council’s wider Birkenhead 2040 Framework, a long-term plan to rejuvenate the town.

Wirral Council said the scheme aims to improve access to local shops and cafés, attract more visitors, and make the area safer for pedestrians while maintaining some vehicle access. Residents and businesses will be able to share their views during the trial’s first six months.

Before work began, a “Healthy Streets” audit found the area performed poorly for pedestrians due to narrow pavements and heavy traffic. The LTN is meant to fix those problems - though, for now, the town’s “Wotsit road” has left many locals more confused than convinced.

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