Volvo has released a long-form, poignant ad that tugs on heartstrings to promote its electric EX90 SUV with a shock ending that promotes its safety features.
The spot tells the touching story of a first-time father who reflects on his hopes and fears as he raises his daughter, guiding viewers through the pivotal moments of her life, from birth to adulthood.
The ad stands out not only for its emotional depth but also its ability to hold attention - a rarity for extended formats in advertising. Viewers have taken to social media to praise the ad for its moving storytelling, relatability, and authenticity, with many calling it a refreshing approach to automotive marketing.
Hoyte van Hoytema's signature cinematographic style visually shines through with the attention to soft, natural light and texture, similar to his work on the films Her and Interstellar.
