With electrification accelerating and fleet buyers under increasing pressure to meet sustainability targets, Volvo Car UK is doubling down on premium electric vehicles that promise both innovation and practicality. At the centre of that push is the new ES90.
Our motoring journalist Tim Barnes-Clay caught up with Jack Munford, Head of Fleet at Volvo Car UK, to talk about the car’s appeal, Volvo’s evolving customer base, and why range anxiety should now be a thing of the past.
Q: First things first - tell us about your role at Volvo Car UK.
Jack Munford: I’m Head of Fleet at Volvo Car UK. The role has just evolved over the last month or so, but I’ve been looking after fleet for the five years I've been with Volvo. It's an exciting time, particularly given how quickly electrification is moving.
Q: We’ve just driven the ES90. What stands out most to you?
Jack Munford: It's the breadth of appeal. From a driving perspective, it feels very connected to the road, which is quite different from many cars in this space. But at the same time, it keeps that SUV-like practicality with plenty of space in both the front and rear. It’s also packed with technology. Features like the Bowers & Wilkins sound system and electrochromatic roof really elevate the experience. It’s a very complete car.
Q: How do you position the ES90 for fleet customers?
Jack Munford: It's about not forcing customers into a single category. The ES90 does a lot of things well, so the model can meet a wide range of needs. If you want comfort, strong driving dynamics, and technology that will continue to improve through over-the-air updates, it's a great place to start. And importantly, many of those premium features come standard, which is key for fleet buyers.
Q: Volvo has always inspired loyalty. Is that still true today?
Jack Munford: Yes, definitely - but we’re also attracting new customers. Our electric line-up has expanded significantly. From EX30 and EX30 Cargo through to EX40, the upcoming EX60, and the flagship EX90, there’s now a really broad range. That means we can support existing customers while also bringing new people into the brand.
Q: Safety is a Volvo hallmark. What does the ES90 bring to the table?
Jack Munford: Safety is still absolutely central. You've got Pilot Assist as standard, along with blind spot monitoring and cross-traffic alert. It's about supporting the driver in every situation - whether that's motorway driving, urban environments, or even opening a door safely when cyclists are passing. That's where Volvo continues to innovate.
Q: Image matters for fleets. What does the ES90 say about a business?
Jack Munford: It shows a balance between safety and innovation. You’ve got the latest Volvo technology, including a fully integrated Google system, and those over-the-air updates that keep the car evolving. It presents a forward-thinking image while staying grounded in what Volvo stands for.
Q: With increasing competition - especially from newer entrants - how does Volvo maintain its position?
Jack Munford: We continue to focus on premium quality, but also sustainability. We're using recycled materials without compromising on feel or finish, and that's increasingly important for businesses working towards net-zero goals. Our ambition is for 90 to 100% of our sales to be electrified by 2030.
Q: Volvo also leans into wellbeing and wellness. How does that show up in the cars?
Jack Munford: It’s part of our Swedish heritage. Features like advanced air filtration systems might seem small, but they make a big difference - especially for people with allergies. It’s about creating a calmer, healthier environment inside the car.
Q: When can customers get hold of the ES90?
Jack Munford: It’s already in showrooms, and we’ve had a really positive response so far.
Q: What are the key numbers buyers should know?
Jack Munford: The single motor starts at around £67,000. You get a high level of standard specification, a strong range, and an 800-volt architecture. That means you can charge the ES90 from 10% to 80% in around 20 minutes, which is hugely important for usability.
Q: What would you say to drivers still unsure about EVs?
Jack Munford: Confidence is growing. With around 330 miles of real-world range and rapid charging, range anxiety is much less of a concern. It’s also about education - helping customers understand how EVs fit into their lives. Most people who switch don’t want to go back.
Q: How do you define the ES90? Saloon or SUV?
Jack Munford: It’s a blend of both. You get SUV practicality with a lower, more connected driving feel. There’s also a lot more interior space than people expect, which is something we hear consistently.
Q: And the competition?
Jack Munford: It really sits in a space of its own. For us, it’s about understanding what customers need and showing how the ES90 delivers - whether that’s technology, comfort or sustainability.
