You've probably heard that silver cars are the easiest to sell, which explains why there are so many on the road. While this might not always be true, the colour of a car does affect its resale value. Buyers tend to have strong preferences, and the list of popular car colours hasn’t changed much over the years. However, some unique colours can make certain models more appealing to buyers.
Below, we explore the most popular car colours, why they're so common, and which colours tend to hold their value best. We’ll also look at whether changing your car’s colour is a good idea and what impact it could have on resale value.
What are the most popular car colours?
According to the Society of Motor Manufacturers and Traders (SMMT), the top five new car colours in the UK for 2023 were grey, black, white, blue, and red. This is the sixth consecutive year these colours have topped the list.
- Grey: Grey has gained popularity across many models, including darker metallic shades. It’s a “safe” choice, as it suits most cars, hides dirt well, and has the perception of looking more premium than white.
- Black: Black is timeless and versatile, working well on everything from luxury vehicles to sportier models. It can be both elegant and imposing, making it a popular option for many.
- White: Once avoided due to its association with dirt and cheapness, white surged in popularity in the 2000s, especially on luxury SUVs. It’s now a common choice, often available at a premium price.
- Blue: Blue was once second only to silver in popularity, but has since dropped to fourth place. Most blue cars now come in darker, more subdued shades, particularly outside of sporty models.
- Red: Bright reds dominated the market in the 1990s, but today most reds are darker, with brands like Mazda being a rare exception with their vibrant "Soul Red."
What car colours hold their value best?
Surprisingly, traditional colours like silver and black don’t always guarantee the best resale value. In fact, some studies show these colours depreciate faster than others. Their popularity may be a self-fulfilling prophecy—manufacturers produce more of these colours, so buyers have fewer other options, making alternative shades seem riskier.
For more unique cars or high-end models, brighter colours such as yellow, orange, or even gold can sometimes fetch a premium because they stand out. According to a 2021 survey by Riverdale Leasing, gold cars had the highest resale value, though other studies have contradicted this, showing gold as one of the fastest-depreciating colours.
Ultimately, a car's colour plays a role, but other factors—like brand, model, and condition—have a larger impact on its resale value.
Can you change the colour of your car?
Yes, you can change your car’s colour, but it’s not always a straightforward process. You’ll need to inform the DVLA and your insurance company, especially if you're doing a full respray or vinyl wrap.
- Full respray: This is the most expensive and permanent option, best suited for those planning to keep their car long-term.
- Vinyl wrap: Vinyl wrapping offers a less permanent, but still costly, way to change your car’s appearance. It’s quicker than a respray and can be undone if needed.
- Replacement panels: This method is rare and mostly applies to older cars with easy-to-replace parts.
Will changing the color affect resale value?
Changing your car’s colour might impact its resale value, but the effect can be unpredictable. While a unique colour may help your car stand out, it’s unlikely to significantly boost the price unless done to a high standard on a desirable model. On the other hand, altering a classic or collectible car’s original colour could reduce its appeal to buyers who prioritise authenticity.
Are you thinking of selling your car? Find out much your car is worth here
