Polestar is set to reveal the Formula 2030 concept in October, giving us the first proper look at the design direction for its next generation of cars.
The show car is the first Polestar to be designed from a clean sheet under head of design Philipp Römers, who joined the company in January 2025.
That makes it a significant moment for the Swedish electric car maker, which has built much of its identity around design. Former CEO Thomas Ingenlath was a designer, while previous design chief Max Missoni oversaw a series of distinctive models.
Polestar says the Formula 2030 concept will represent a “bold evolution” of its current design language. It will also preview styling cues expected to appear on the next-generation 2, which is due in 2027, and the new 7 compact SUV, due in 2028.
“Polestar’s design and brand is already so strong, it was obvious we needed a bold evolution,” said Römers.
A teaser image released ahead of the reveal shows a low and wide sports car with a more angular design than current Polestar models. The front wheels appear to have a noticeable camber, while the car features a number of aerodynamic details.
One of the most obvious is an S-duct, which channels air through the front of the car and into a large duct in the bonnet. The system is designed to increase aerodynamic downforce over the front axle, helping to keep the car planted at speed.
Polestar’s distinctive ‘blade’ daytime running lights also appear to remain, suggesting the new design will evolve rather than completely abandon the brand’s existing identity.
That approach is deliberate. Römers has previously said he does not want to take Polestar in a completely new direction, arguing that the brand is still young enough for a major change to risk losing what makes it recognisable.
“My first decision is that it would be bad to do a design revolution, because the brand is so young,” he said.
“I don’t want to make a revolution. I want to do a bold evolution built on our values.”
The Formula 2030 concept should therefore give us an early indication of what to expect from Polestar’s upcoming models, particularly the next 2 and 7.
More details are expected when the concept is officially unveiled in October.