Car manufacturers have begun racing one another to offer the most comprehensive online car buying experience in an effort to boost sales figures while showrooms are closed and to ensure their business model is protected for any future restrictions. This means that the consumer can now experience more of the car-buying journey from the comfort, convenience and safety of their home than ever before. So, here’s a quick look at the level of online service being offered y a number of top manufacturers…
It is currently not possible to click + collect a BMW, however, the BMW New Car Locator tool will allow you to put down a £500 reservation on any new BMW found on their New Car Locator tool. Buyers will be able to set their own monthly budgets and payment terms to filter through models that meet their specific criteria before launching an enquiry.
Hyundai is offering a Click to Buy service for its customers. It’s as simple as launching an enquiry by entering your vehicle’s registration (if you have one) which will give you a part exchange price. Next, you need to choose how you’d like to pay for the vehicle, whether that is cash or through a finance agreement. Then all you need to do is find a model that takes your fancy and make and payment of your deposit and £250. If you are buying the car with cash then the dealer will arrange for home delivery, or if you are buying the vehicle on finance then an appointment can be made to collect the vehicle from your nearest Hyundai dealer… It’s as simple as that!
Buying a Jaguar or Land Rover online really is as simple as shopping for clothes. You can build, spec and adjust your perfect vehicle using the manufacturers online tools then send the car off for production in less than half an hour. Payment terms can be adjusted and arranged online and once your order has been approved, JLR will get in touch to arrange a COVID-secure collection from the nearest dealership. Alternatively, if you’d rather skip the production queue, Jaguar and Land Rover both have a range of brand new existing stock available to purchase online which makes things even easier.
It looks like Mercedes are still working to expand their online car buying service, but they’ve already made some serious progress. If you browse through their online stock of both New and Used cars in the Mercedes-Benz Online Showroom, you’ll see a large number of examples which have a ‘buy from home’ tag on them. These models require a £500 deposit to ensure they are reserved. A sales representative will then contact you to sort out the paperwork and payment terms before discussing the arrangement of delivery.
There has been no messing about from the development team at Mitsubishi. The entire range of Mitsubishi cars is available to view and buy online. They are able to arrange cash and monthly payments online and they are even offering complimentary home delivery of their cars up until the 29th of December.
So, those are just a few examples of how manufacturers are rapidly adjusting their buying process to encourage people to change vehicles in the most convenient manner. If anything, it proves that the industry is ready to adapt and there’s no real need to put off changing your car. Dealers are desperate to get their sales numbers up for this year so there are deals to be had and sales representatives ready to take on your enquiries.