Ford is raising prices by up to £1000 to compensate for the poor performance of the pound against the euro. All Ford cars sold in the UK are imported from the continent with materials and labour priced in euros.
There will be a 3.75% rise on its cars from April 1st. A Ford Focus Coupe Cabriolet will rise in price by £1000 to £19,800; a Ford Mondeo will rise by £900 to £22,190 and a Galaxy by £900 to £22,190.
Ford said it is in a battle for survival and warned that 95 percent of car companies were likely to have to increase prices. Vauxhall have also confirmed that it too was putting up its prices from April 3rd by an average of 4% on top of a 4.9% rise last month. A Vauxhall Insignia 1.8 Sri will increase by £715 to £19,680.
Consumer groups said the price rises were ‘disappointing’ but accepted times were tough and urged buyers to ‘shop around and haggle hard’.