Jaguar will become the official vehicle supplier of the England Cricket Team. This new partnership will be over an initial four year period and England's centrally contracted cricketers will drive the Jaguar XJ, XK and XF models.
Geoff Cousins, Jaguar UK managing director, said: “Jaguar like English Cricket has been transformed in recent times so the timing and fit is perfect for this new partnership. Just as England is now winning on a world stage, Jaguar’s new range of the Jaguar XF, XK and the stunning new Jaguar XJ are now regularly beating the best in the automotive world. This new partnership is one of the pillars of our sports marketing programme. It is part of our long term commitment to British sport under the umbrella of the recently launched Jaguar Academy of Sport, which aims to recognize, celebrate and inspire the very best of British sporting talent and success.”
Jaguar which has long standing ambassador associations with a number of high profile cricketers will also form two additional partnerships with the Professional Cricketers Association and the UK’s Test match venues.