New Jaguar XF model goes on sale
Luxury car firm Jaguar has officially launched its latest model, the XF.
The new car has been designed and engineered in Whitley in Coventry and
is being built in Castle Bromwich, Birmingham.
It is hoped the new model, which replaces the S-Type, will help secure the future of thousands of jobs.
Jaguar and sister company Land Rover are currently up for sale.
The Indian car maker Tata is expected to be named as the new owner of the two prestigious brands within the next few weeks.
Jaguar has around 10,000 staff based in Coventry, Castle Bromwich and Halewood.
The XF and the XK sports car, launched two years ago, herald a new design era for the Midlands' company.
In the recent past it has been criticised for making cars that were old-fashioned.
The company hopes the latest models will appeal to a younger market.
Jaguar said more than 2000 XF's have already been ordered and the new car has won a major award.
Last month it was declared Car of the Year, by motoring magazine, What Car?, which said the new model had a "sensational image".
Life for Jaguar, in recent years, hasn't been easy with mounting losses and outdated models.
The company closed its Browns Lane factory in Coventry in 2005.
There is now talk of further new models, including the revival of the famous E-type and a replacement for the Jaguar XJ.