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Rolls-Royce Ghost

After years of teasing concepts, a good look at the new ‘more affordable’ Rolls-Royce.

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Rolls-Royce have released more pictures and details of its ‘affordable’ saloon, the Rolls-Royce Ghost due to be officially unveiled to the masses at the Frankfurt motor show.

It is hard to imagine who within Rolls-Royce said that this was an affordable saloon or what kind of salary they are on however it must be an eminently difficult task to market the car as such without as much as a wry smile flashing across the face.

OK so Rolls-Royce are not aiming at the masses here, keeping themselves well within the realms of their traditional market of the gentry and their drivers with a £165,000 price tag. Although still a very grand price to pay Rolls-Royce hoping to double the its output from 1,000 to 2,000 units per year, and that its latest model will attract many more buyers to the brand.

The car is based rather loosely on the BMW 7 Series using a monocoque skeleton, (however Rolls-Royce are said to have changed up to 85% of the design), and will be in direct competition to its slightly more expensive rival the Bentley's Continental Flying Spur. Powered by a 6.6-litre twin-turbocharged V12 giving 570hp and 780Nm of torque mated to an eight-speed automatic gearbox the 'baby' Rolls-Royce promises to be an exciting drive.

Getting the ‘Ghost’ badge really is an honour to bestow on a car and there has been no corner-cutting even though the car is more your entry-level Roller. The car has passed through 60 pairs of hands during construction, involving more 2,000 operations.

The Rolls-Royce Ghost will share the same paint shop as the Rolls-Royce Phantom and spends seven days being painted and polished to perfection and the leather is sourced from bulls raised in pastures free of barbed wire, ensuring that there are fewer imperfections in the leather.

We look forward to the ‘baby’ Rolls-Royce Ghost’s entry to the market and getting a better look at the Bentley killer at the Frankfurt motor show this month.