Ford is reducing the official recommended list prices on all its medium and small cars from August 2nd 2010. The recommended list price of a Ford Ka Studio will be £7,995; the recommended list price for a Ford Fiesta Studio will be £9,995, the recommended list price of a Ford Focus Zetec will be £15,545 while the recommended list price of a Ford Kuga Titanium will be £22,495. This compares with recommended list prices of £9,360, £11,645, £18,345 and £23,795, respectively, for the outgoing models.
As well as appealing to showroom customers, the lower recommended list prices will also reduce P11D tax liability, increasing the appeal of Ford's small and medium cars to company car drivers.
At the same time as reducing the recommended list price on its small and medium cars, Ford is reducing dealer discounts. This completes the action started with large cars in April, called "Blue Tag pricing", which Ford said at the time it aimed to extend across its entire car range.